Largest sporting goods companies worldwide 2023/24

Out of all sportswear and sporting goods companies compared in this statistic, Nike generated the most revenue with more than 50 billion U.S. dollars in revenue in the company's fiscal year 2023.

Sportswear companies revenue - additional information

Nike and adidas are the most dominant sportswear and sporting goods companies worldwide with combined revenues of about 75 billion U.S. dollars in 2023. Nike is an American corporation which was founded in January 1964 as Blue Ribbon Sports and officially became Nike, Inc. in May 1971. There are around 1,000 Nike retail stores worldwide and a large proportion of Nike’s income comes from footwear and revenue in this segment was over 30 billion U.S. dollars, in comparison to roughly 12 billion U.S. dollars generated by adidas in the same sector.

adidas was founded in 1949 by the German Adolf Dassler, following a rift between him and his brother Rudolf (who went on to create Puma). adidas is the second largest sportswear company in the world behind Nike. The sales of the corporation can be split into three product categories – footwear, apparel, and hardware. EMEA was the biggest market for adidas with nearly 40 percent of their net sales coming from this region.

Sportswear / Sporting goods companies ranked by worldwide revenue in fiscal 2023 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

June 2024

More information

Region

Worldwide

Survey time period

2023 and 2024

Supplementary notes

Figures come from annual reports for the fiscal years ended 2023 and early 2024. The start / end of the fiscal years of the companies differ from one another.
Nike - fiscal year ended May 31, 2023.
adidas - fiscal year ended December 31, 2023; Figure converted from Euros to U.S. dollars at the exchange rate of 1 Euro - 1.10364 U.S. dollars (December 31, 2023).
VF Corporation - fiscal year ended March 30, 2024.
lululemon - fiscal year ended January 28, 2024.
Puma - fiscal year ended December 31, 2023; figure converted from Euros to U.S. dollars at the exchange rate of 1 Euro - 1.10364 U.S. dollars (December 31, 2023).
Under Armour - fiscal year ended March 31, 2024.
Asics - fiscal year ended December 31, 2023; Figure converted from Yen to U.S. dollars at the exchange rate of 1 Yen - 0.00709 U.S. dollars (December 31, 2023).
Mizuno - fiscal year ended March 31, 2024; Figure converted from Yen to U.S. dollars at the exchange rate of 1 Yen - 0.00661 U.S. dollars (March 31, 2024).